The Need

In 2018, the adoption team at All God’s Children wanted to share stories of adoptive families for each week of the month of November, National Adoption Month. Each November, the adoption team at AGCI works to bring as many new families as possible into the program. My desire was to dial back the sunshine and rainbows that so often dominate the general public’s perception of the adoptive experience, and really show that international adoption is challenging in ways we don’t always hear about, but those challenges are part of a beautiful story.

It was a real privilege to spend time with the three families in these films.

the results

AGCI’s adoption team brought in record numbers of adoption pre-applications and applications, and continue to be able to use these films as education and comfort for families experiencing the joys and challenges of adoption. Adoption is Beautiful continues to consistently pull in organic views on YouTube.

adoption is beautiful

One part of All God’s Children International’s series on the realities of international adoption, and the beauty beyond its challenges.